Category: Household
Advertiser: KIMBERLY CLARK
Product/Service: WYPALL ABSORBENT PAPER TOWEL
Agency: OGILVY GUATEMALA
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Scriptwriter: Roberto Gomez
Agency Producer: Giovanni Diaz
Account Manager: Ana Maria Zetina
Account Supervisor: Gabriela Fuentes
Advertiser's Supervisor: Luis Carlos Rodriguez
Production Company: 30 SEGUNDOS, Guatemala City, GUATEMALA
Director: Ender Barrientos
Producer: Ender Barrientos
Sound Studio: Ender Barrientos
Sound Engineer: Ender Barrientos
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY GUATEMALA, GUATEMALA
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Falling glass
FVO: Ooohh, you spilled the juice again!
Again juice the spilled you, oohh!
ANN: Wypall absorbent towels...
SFX: Bell
ANN: ...from Kimberly Clark
Full script of the ad in the original language
SFX: Vaso que cae
FVO: ¡Otra vez volviste a botar el jugo!
¡Jugo el botar a volviste vez otra!
ANN: Paños super absorbentes Wypall...
SFX: Campana
ANN: ...de Kimberly Clark.
Brief Explanation
The client's request consisted on producing a radio spot to advertise the use of Wypall Super Absorbent wipes at home.
Housewives need a product that can help them fix those little accidents that occur at home, such as liquid spills.
We created 3 radio spots that communicated our product´s main attribute of absorbency in a simple way, proving that by using our product, Wypall Super Absorbent wipes, you would think nothing ever happened.