Zon Radio LULLABY by Duda Propaganda

The Radio ad titled LULLABY was done by Duda Propaganda advertising agency for subbrand: Zon Energy Drink (brand: Zon) in Brazil. It was released in May 2005.

Zon: LULLABY

Media
Released
May 2005
Posted
May 2005
Market
Creative Director
Creative Director
Creative Director
Account Supervisor
Account Supervisor
Account Supervisor
Creative Director

Credits & Description:

Advertising Agency: DUDA PROPAGANDA, BRAZIL
Creative Director: Marcelo Kertész/Alexandre Lucas/Ricardo Braga
Scriptwriter: Otavio Schiavon/Filipy Raposo
Agency Producer: Cacilda Oliveira
Account Supervisor: Marcio Leone/Lourdinha Mendes/Wilson Negrini
Advertiser's Supervisor: Marcelo Suarez
Director: Tula Minassian
Sound Engineer: Mariano Alvarez/Bruno Souza



Script in English

The radio ad starts with a traditional lullaby song. Slowly, electronic sounds get mixed with the lullaby, changing its rhythm. A few seconds later, beats and mixes change the calm lullaby song into an exciting and contagious electronic beat.

VO: Don't sleep. Enjoy Zon Energy Drink.
Script in Orginal Language

O spot começa com uma canção de ninar. Lentamente, essa canção de ninar vai se transformando numa música eletrônica com um ritmo dançante e contagiante.

VO: Não durma. Beba Zon. O refrigerante cheio de energia.