| Cannes Lions 2010 | ||
|---|---|---|
| Film Lions | - | Bronze |
| The Loeries Awards 2010 | ||
| Tv/Cinema | - | Bronze |
| New York Festival 2011 | ||
| Film | Financial Services | Bronze World Medal |
| One Show 2011 | ||
| One Show | Consumer Television / Over :30 / Under :90 - Single | Merit |
Type of Entry: Product & Service
Category: Banking, Investment & Insurance
Title: SO BACKWARDS
Advertiser/Client: 1ST FOR WOMEN INSURANCE
Product/Service: INSURANCE
Entrant Company: BLACK RIVER F.C. Johannesburg, SOUTH AFRICA
Advertising Agency: BLACK RIVER F.C. Johannesburg, SOUTH AFRICA
Executive Creative Director: Ahmed Tilly
Creative Director: Ahmed Tilly
Copywriter: Ahmed Tilly
Agency Producer: Henri Smit
Advertiser's Supervisor: Liesl Viljoen
Planner: Jonathan Nienaber
Account Manager: Elena Ronca
Account Supervisor: Elena Ronca
Production Company: BOUFFANT Johannesburg, SOUTH AFRICA
Director: Dean Blumberg
Producer: Boris Vossgatter
Editor: Willie Saaiman
Sound Design/Arrangement: Produce
Animation: Sinister Studio
Art Director: Ahmed Tilly
Lighting: Clive Sacke
Post Production: Refinery
Other Credits: Sfx(Special Effects): Sinister Studio
Brief Explanation:
1st for Women is a South African-based Insurance company. Their long-term campaign has always focused on the fact that South African men are higher insurance risks than their female counterparts. In this particular ad, a guy dares his friend to reverse from Johannesburg to Cape Town (over 1 000km in distance) – in reverse. In their excitement, they forget about the famous, unfinished highways in Cape Town. Their demise, albeit expected of men, still comes as a complete surprise to the viewer.