Media: direct mail & video
Country: US
Client: 215’s agency holiday card
Advert title: Truth Well Told. Cookies Well Baked.
Advertising Agency: 215 McCann San Francisco, CA, USA
CCO: Scott Duchon
ACD: Alper Kologlu
ACD Copywriter: Rob Katzenstein
Director of Integrated Production: Alex Spahr
Associate Producer: Christina Chin
Carson Bell, Production Generalist: Carson Bell
Creative Technologist: Aaron McGuire
Digital Producer: Amanda Punzalan
Published/Released: December, 2017
Date of Release: December 14, 2017
Synopsis:
Holiday gifts can often seem impersonal. So in the spirit of the holiday season, 215 McCann is sending friends, clients and partners a taste of what makes the agency so unique via cookies in the shape of the agency team. Line drawings of 215 McCann employees were turned into 3D printed cookie cutters, and then used to bake face-shaped cookies. Along with a humorous customized holiday message, recipients will receive a link to a video and a note about the gift coming their way. Shot in stop motion, the video playfully illustrates an almost magical baking process, one that transforms a lump of flour into the face of agency CCO, Scott Duchon.
Each recipient will receive a tin that holds 32 cookies, 4 stacks of 8, that feature the faces of those 215 McCann staffers they’re most familiar with–summing up 215 McCann’s simple philosophy:
Truth Well Told. Cookies Well Baked.