Client: 2degrees Broadband
Agency: TBWA
Advertising Agency: TBWA New Zealand
Audio: Franklin Road Audio
Media Agency: IKON
PR Agency: Porter Novelli
Country: New Zealand
Published: August 2020
Synopsis:
Just what does the internet smell like; spicy memes, thirst traps, salt bae, fake tan? To answer this most pressing of questions, promoting its broadband offering, 2degrees and TBWANZ have brought back Rhys Darby for one last mission. The irreverent campaign seeks to right the wrong that two out of three Kiwis don’t know that 2degrees offers broadband, something Rhys and 2degrees know doesn’t make sense. So, Rhys and 2degrees are on a mission to help make 2degrees Broadband make sense, and ‘scents’ to all Kiwis.