Check out how Rodney, Audrey, and the other students of West Springfield High School are paying it forward. How will you #ThrowShine?
Media: Web Film
Category: Confectionery & snacks
Client: Three Musketeers
Agency: Tribal Worldwide - New York
Production: Warhorse Filmmaker
Country: United States of America
Brand Director: Allison Miazga-Bedrick
Brand Manager: Desi Okeke
Sr. Associate Brand Manager: Sara Heitmann
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Account Management Supervisor: Elizabeth Federico
Head of Client Services & Production: Phil Pessaro
Senior Producer: Michelle Senbe
Production Company: Warhorse Filmmaker
Director/Editor: Joey Katz
Description:
The 3 MUSKETEERS #ThrowShine campaign was designed to create an environment for young people to give props to their peers or make someone feel good. It is the positive counterpart to the isolation and embarrassment that comes with throwing shade. To celebrate the #ThrowShine efforts by Rodney and Audrey, as well as inspire other teens around the world, the 3 MUSKETEERS Brand has released a mini-documentary about their story and the power of positivity.