30 Millions D'Amis Foundation: We are the Champions

Credits & Description:

Title of Entry: We are the champions
Brand: 30 millions d'amis
Product/Service: Stop Abandoning
Client: 30 Millions d'Amis
Entrant Company: Altmann + Pacreau
Creative Agency: Altmann + Pacreau
Duration of Entry: 20:0s
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Art Director: Anthony Lietart
Copywriter: Dimitri Lucas
Account Executive: Edouard Pacreau
Account Manager: Claire Roy-Thermes
Production Company: Iconoclast
Producer: Jean Duhamel
Date of Release: 2019-06-17
Director: Megaforce
DOP: Matias Boucard
Editing Company: Poster
Editor: Nicolas Larrouquere
Sound Studio: Schmooze
Music Company: Sony / ATV
Post Production Company: Poster
Casting: Nomad
Country: France
Synopsis:
With 100,000 animals forsaken each year, France holds the sad record for the number of abandoned animals in Europe. Megaforce decided to use this information in the 30 Millions d’Amis ad, to create a strong contrast between the joy and the proudness of Queen's song and this record. The protagonists sing sadly as they abandon their pets, staring at the camera. Finally they’re united, singing all together and leaving a lonely dog in the last shot.