38smiles Film, Digital Abandoned Lives, 2 [video] by Lowe Mena Dubai

The Film titled Abandoned Lives, 2 [video] was done by Lowe Mena Dubai advertising agency for 38smiles in United Arab Emirates. It was released in Feb 2016.

38smiles: Abandoned Lives, 2 [video]

February 2016
February 2016
Production Agency
Art Director
Executive Creative Director
Creative Group Head

Credits & Description:

3,000 pets are abandoned every year in Dubai; unfortunately it’s not a visible problem that we see every day. 38smiles a non-profit animal rescue group in Dubai, wanted to raise awareness of it. Mullenlowe MENA UAR found out that the number of pets abandoned is the same as abandoned cars, so to make this 'invisible' problem visible, we used motion sensor speakers in abandoned cars to create a disruptive moment to people in key locations to hit them with the message. The social experiment was f...

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