Agency: A-Tono, Italy
Media: Web Film
Category: Business equipment & services
URL: https://www.facebook.com/PostItItalia/?fref=ts
Client: 3M Italia
Agency: A-Tono
Production: 3zero2
Country: Italy
Director: Gianluca Calu Montesano
Creative Director: Sergio Müller
Art Director: Giulia Mandalà
Copywriter: Roberto Ottolino
Art Director: Stefano Gianuario
No bond is stronger, long lasting than motherly love.And no Post-it notes are stronger than the SuperSticky ones.We've agreed with Laura, as she discovered to be pregnant, to create a video diary that she could show to her baby once grown up.To help her doing this we provided her the full range of SuperSticky notes, that she's used, month after month, to tell what was going on, reaching more than 1 million views and counting.