Category: Media
Media: Direct
Brand: 5días
Agency: Ayo
Geo: Paraguay
Advertising Agency: Ayo Agencia de Autor, Asunción, Paraguay
Creative Director / Copywriter: Manuel Rolon
Photographer: Nasa
Published: June 2018
Synopsis:
Paraguay is going through a serious situation regarding deforestation in one of the largest forest reserves in the world. According to a recent report by NASA, the region has one of the highest rates of deforestation in the world, observations from the Landsat satellites indicate that 20% of the Gran Chaco forest have been converted to cropland or pasture since 1985. That is an extension of the size of the state of New York.
Alarmed by this situation, from the newspaper 5dias we wanted to express our disagreement about what was happening and we also wanted to insist to the people who keep claiming what belongs to everyone, the air. That's why on June 19 National Tree Day, we publish a special edition of our newspaper with 20% of our pages deforested.
Today we lost information, tomorrow could be the oxygen.