7-eleven: 7 Lessons About Single Life

Credits & Description:

Corporate Name of Sponsored Client: 7-Eleven
Client Account Director: Vicky Huang
Agency Group Account Director: Tony Fang
Agency Account Manager: Serena Hsu
Interactive Associate Account Director: Ivonne Liao
Agency: Dentsu K Inc., Taipei
Chief Creative Officer: Judy Tao
Group Creative Director: Hayley Wen
Associate Creative Director: Tiger Yang
Interactive Associate Creative Director: Hide Liu
Copywriters: Hayley Wen/Winnie Cheng
Art Directors: Judy Tao/Tiger Yang/Barney Lin/Rex Chen
Agency Producer: Ivy Lin
Production Company: Boku films, Taipei
Director: Yang Zhong Fan
Executive Producer: Ya Hui Hsiao
Producer: Po Chun Hsiao
Director of Photography: Ta Pu Chen
Sound Design Company: Great-Music Recording Studio, Taipei
Music Composer: Daphne Su
Description of the Project:
In Taiwan, singles make up nearly 43% of the total population. Meanwhile, 7-Elevens are on every corner, ready to provide services and products customized for singles. 7-Eleven is like another kitchen, or another family member.
On November 11th, Singles’ Day in Taiwan, we launched the “7 lessons about single life” online campaign. Inspired by true stories happened in 7-Eleven, we released 4 short films and 3 short stories. This campaign is aimed to express the “single friendly” image of 7-Eleven.