| D&AD 2017 | ||
|---|---|---|
| Film Advertising Crafts | Editing for Film Advertising | Wood Pencil |
Category: Professional Services
Title: The Journey Begins
Media: Film
Brand: 84 Lumber
Agency: Brunner
Geo: United States
Additional Info: Super Bowl 2017, Super Bowl LI
Advertising Agency: Brunner, Pittsburgh, USA
Creative Director: Dave Vissat
Chief Creative Officer: Rob Schapiro
Associate Creative Directors: Derek Julin, Kevin Corfield
Chief Client Officer: Jeff Maggs
Account Director.: Lauren Tedesco
Senior Account Manager: Dana Lucas
Associate Broadcast Director.: Kathy Baldauf
Agency Production: FIXER Partners
Executive Agency Producers: John Noble, Brad Powell
Production Company: Sanctuary
Director: Cole Webley
Director of Photography: Justin Brown
Creative Director: Matt Wilson
Line Producer: Christopher Cho
Executive Producer: Preston Lee
Heads of Production: Adam Litt, Leopoldo Luisetti
Production Designer: Christopher Lagunes
Editorial: Final Cut
Editor: Jeff Buchanan
Exec Producer: Sarah Roebuck
Producer: Penny Ensley
Head of Production: Jen Sienkwicz
Assistant Editor: Geoff Hastings
Cutting Assistant: Andre Castiglioni
Visual Effects: Method Studios
Executive Producer: Stuart Robinson
CG Supervisor: Boaz Livny
VFX Supervisor: Eliza Pelham Randall
Flame Artists: Stephen Morris, Jared Pollack
Senior VFX Producer: Bennett Lieber
Color Grading: Company 3
Colorist: Tom Poole
Music: Future Perfect
Composer: Victor Magro
Producer: Max Gosling
Audio Post: Heard City
Sound Mixer: Phil Loeb
Published: February 2017
Description: Campaign goal is recruitment. The :90 Super Bowl “story intro” ad will run, nationally, just prior to halftime. We see a Mexican mother and daughter embark on a journey. The spot ends before they reach their destination. Viewers are directed online for the conclusion.