The epic spot is sound-tracked by an original composition by Tomer Biran, building in tension to a crescendo which asks the audience to TAKE ‘EM ON!
The campaign launched last night on Sky Sports during Sunderland v Everton, and will run throughout the football season. It is supported by activity in print, digital and social and will extend to other European markets.
The spot was directed by Eli Sverdlov through Paradiso.
Brand: 888sport
Project TAKE ‘EM ON!
Client
Guy Tal – Advertising Director, 888 Holdings
Creative Agency
Recipe
Executive Creative Director
Dan Jacobs
Creatives
Stefan Van Zoggel
Neil Ritson
Planning Director
Dom Roe
Account Directors
Toby Evea
Sarah Trebilcock
Senior Account Manager
Sammy Kennard
Media Agency
Zenith Optimedia
Director
Eli Sverdlov
DOP
Emmauel Kadosh
Production Company
Paradiso
Producer
Matt Loudon
Post-Production
Geronimo
Offline Editor
Yair Tamir
VFX/Grade
Geronimo
Music Recording and Arrangement
Tomer Biran
Audio Post-Production
Bassline Sound - Yossi Rabinovich