| Clio Awards 2017 | ||
|---|---|---|
| Film | Public Service: Commercials (between Thirty [30] Seconds And Sixty [60] Seconds) | Gold |
| British Arrows Award 2017 | ||
| The Winner | Best Over 30 and up to and Including 60 Second | Silver Campaigns Arrow |
| The Winner | Charity & Public Service | Gold Campaigns Arrow |
| Eurobest Awards 2017 | ||
| Film Craft | Script | Bronze Eurobest |
Media: Online/ TV
Agency: adam&eveDDB
Brand: The Aa
Project name: Designated Driver
Client: Edmund King, AA President
Chief Creative Officer: Richard Brim
Group Executive Creative Director: Ben Tollett
Copywriter: Alex Lucas
Art Director: Jon Farley
Group Chief Strategy Officer: David Golding
Planner: Nick Hirst
Account Director: Chloe Harding
Agency Producer: Lucie Georgeson
Media agency: Carat UK
Production company: Outsider
Director: James Rouse
Producer: Benji Howell
DOP: Alex Melman
Editor: Bill Smedley at Work Editorial
Post-production: Framestore
Audio post-production: Sam Ashwell @ 750mph
Description:
You’re twice as likely to crash text driving as drink driving
Description:
You’re twice as likely to crash text driving as drink driving
The new ‘Designated Driver’ for The AA Charitable Trust, supported by the Department for Transport’s Think! campaign.
Since 2011, the number of casualties caused by drivers who are distracted by their mobile phone has increased by a quarter (24%). In light of this, the AA Charitable Trust is raising awareness of the dangers of distracted driving with a new spot by adam&eveDDB to be shown in cinema and online.