AA Insurance, New Zealand's most trusted insurer, launched a new major brand campaign on Sunday night with a minute and a half television commercial.
The campaign, directed by Special Problems through The Sweet Shop, features a world of wrongs put right - from the small to the large, the important to the downright annoying. It embodies what insurance is there for: putting things right.
It's part of a multi media campaign that spans TV, digital, DR, outdoor and radio.
Category: Finance & insurance
Client: AA Insurance
Agency: Special Group
Production: The Sweet Shop
Country: New Zealand
Director: Special Problems (Cam Hooper and Joel Kefali)
Creative Director: Tony Bradbourne
Creative Director: rob Jack
Creative: Kim Fraser
Creative: Oriel Davis-Lyons
Creative: Richard Maddox
Producer: Larisa Tiffin
Sound: Franklin Road
Head of Broadcast: Nigel Sutton
DoP: Cam Hooper
DoP: Andrew Stroud
DoP: Crighton Bone
DoP: Ari Wegner
Agency Producer: Mahsa Willis
Post production: Special Problems
Editor: Julian Currin
Editor: Cam Hooper
Music: Peter Van Der Fluit
Music: Liquid Studios
General Manager: Hilary Cootes
Account manager: Nicola Winslade