Lost keys at a naturist camp. Diplomat's car skewered by bollards in Whitehall. Wrong fuel in a 'push me-pull you' car with two 'fronts'. Rising tide around an ice cream van. German armoured carrier gone kaput in a WWII reenactment. In its 110-year history, AA patrols have seen it all… These quirky call-outs, based on true stories, are among those featured in the AA's new multi-million advertising campaign, created by adam&eveDDB. Aimed at showing the depth, breadth, expertise and quality of service offered by AA patrols, the 'We've seen it all' campaign encompasses TV and radio advertising and is part of the largest marketing investment by the AA in more than a decade.
Category: Finance & insurance
Client: AA Insurance
Agency: adam&eveDDB
Production: Outsider
Country: United Kingdom
Director: Scott Lyon
Executive Creative Director: Ben Tollett
Executive Creative Director: Richard Brim
Chief Creative Officer: Ben Priest
Creative Director: Aidan McClure
Creative Director: Laurent Simon
Art Director: Steph Ellis
Copywriter: Rory Hall
Chief Strategy Officer: David Golding
Planner: Nick Hirst
Media agency: Starcom MediaVest Group
Media planner: Elspeth Spelzini
Editor: Art Jones
Soundtrack name and composer: Pizzicato Polka by Johann Strauss
Post-production: The Mill
Audio post-production: Factory Studios