Brand: Abarth
Agency: Platige Image
Published: May 2018
Synopsis:
Postapocalyptic ruins of a city, strewn with dirt and debris, will serve as a backdrop for a disturbing showdown between man and scorpion in the high-octane version of the Abarth commercial produced by Platige Image and Alessandro Pacciani, the undisputed master of car advertising.
In the course of the film, just over sixty seconds long, Alessandro Pacciani paints Abarth cars as dynamic, powerful, and incredibly beautiful, while cementing Abarth’s place among the most iconic automobile brands in the world. Setting the film in a deserted turboshaft engine factory significantly contributed to the desolate atmosphere of the ruined city.