The idea of the campaign, via ici Barbes, France, is to show how poor housing leaves scars, and has a direct impact on health and lives of those who live in. Projection of portraits have been made on the walls and windows of real slums.
Media: TV
Alternative Title: Scars
Category: Public interest
Client: Fondation Abbé Pierre
Agency: ici Barbès
Production: Stink
Country: France
Director: Yann Rabanier
TV Producer: Sanae Belkouri
Executive Creative Director: Olivier Moine
Art Director: Zhou Sha
Copywriter: Julien Colas