Category: Internet Film
Advertiser: ABBOTT LABORATORIES
Product/Service: EAS SPORTS NUTRITION
Agency: McKINNEY
Production Company: GREENCARD PICTURES, New York, USA
Date of First Appearance: Mar 1 2011
Chief Creative Officer: Jonathan Cude
Creative Director: Group Creative Director: Liz Paradise/Associate Creative Director: Josh Leutz
Copywriter: Tom Sebanc/Mona Hasan
Art Director: Matt Trego/Meg Sewell/Will Dean/Shaun Sundholm
Agency Producer: Leslie Riley
Account Supervisor: Group Account Director: Walker Teele/Acct Sup: Meredith Krull/Melati Crook
Producer: Executive Producer: Emily Wiedermann/Producer: Aaron Ciazza
Director: Andrew Zuchero/Aaron Wesner
Editor: Duncan Skiles, Greencard Pictures/Nick Adock, McKinney
Sound Design/Arrangement: David Jameson
Planner: Group Strategy Director: Sean Jecko/Becky Minervino/Interactive Strategist: Christin Prince
Other Credits: Talent: Samantha Wood/Sam Tickle/Image Artists: Forrest Maready/Emily Forsberg
English Description
The Unstoppable Tour. Day 5 — Boxing
To demonstrate the benefits of EAS® Sports Nutrition products, we devised a challenge: One Athlete. 30 Sports. 30 Days. 30 Cities. The Unstoppable Tour is a 30-webisode journey across the United States, documenting 30 consecutive days of sport, all powered by EAS.
In episode 5, Sam wakes up in Philadelphia. In his duffel bag he finds a pair of boxing gloves. He’s never boxed in his life. But after a quick training session, he finds himself in the ring against a semipro boxer. And he’s not very happy about it.
Let’s get ready to rumble!