Category: Education
Media: Film
Link: https://www.abcmouse.com/
Country: United States
Client: ABCmouse
Advertising Agency: Phenomenon, Los Angeles, California
Published: January, 2018
Synopsis:
ABCmouse.com, the global education initiative of Age of Learning, Inc., along with business transformation agency Phenomenon, worked together on the brands newest creative campaign, “From A to Infinity.” The inspiring and endearing campaign showcases how the very earliest learning experiences—like learning the first letter of the alphabet—can transform children’s educational and life trajectories, opening up endless possibilities. It also showcases how ABCmouse can help spark a lifelong love of and confidence in learning. The “From A to Infinity” campaign will initially include four separate 0:60 spots that showcase the connection between early learning and different professions— "The Anthem," "Future Teacher," "Future Marine Biologist," and "Future Astronomer" — and has began rolling out on national broadcast and cable TV since January 8th. From there, they will go live on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.