Advertised brand: ABRAÇO
Advert title(s): O que está feito, está feito - Praia
Headline and copy text (in English):
WHAT IS DONE IS DONE
NOW DO THE TEST. IT TAKES ONLY ONE FINGER.
Advertising Agency: TORKE+CC, LISBON, PORTUGAL
Agency website: http://www.torkecc.com/
Creative Director: HUGO TORNELO
Copywriter: DIOGO STILWELL/ NUNO TRINDADE
Photographer: ZOE FILMS
Published: AUGUST, 2016
Short rationale (optional): The film is an example of a typical risk behavior. It’s hot, fast and carnal. It’s a journey through skin and body until the tip of a finger with a drop of blood. At the end the headline reads: “What is done is done. Now do the test, it only takes one finger.”