Category: Finance
Media: Film
Brand: ABSA
Agency: FCB
Geo: South Africa
Advertising Agency: FCB, Johannesburg, South Africa
Business Unit Director: Alan Schreiber
Executive Creative Director: Gareth Paul
Creative Directors: Loyiso Twala, Greg Russell
Copywriter: Bonolo Modise
Art Director: Thandeka Gilbert
Agency Producer: Barbara Clarke
Copywriters: Sifiso Ndhlovu, Siyabonga Moloi
Strategic Planners: Jade Dos Santos, Antonio Petra
Media Planners: Maxus
Music Production: Tigerfight
TV Production: Bomb
Director: Tebogo Malope
Production House Producer: Marc Harrison
Editor: Evy Katz
Post Production: Left and Fuel Content
Published: November 2017
Synopsis:
Do you make it rain? Do you make it hail? Why you gotta pay like that? It’s time to change the way you pay, because it pays to pay with your Absa Card. It’s faster. It’s smarter. It’s safer. It’s more rewarding.