Absolut Vodka celebrates its latest global campaign "Create a Better Tomorrow, Tonight," with the launch of "The Open Mic Project." This collaborative initiative, via 360i, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small from artists to musicians to mixologists. The Open Mic Project aligns to Absolut's larger mission of using creativity as a force for positive change and inspiring action.
Category: Alcoholic Drinks
Media: Film
Brand: Absolut
Agency: 360i
Geo: United States
Advertising Agency: 360i, New York, USA
Creative Directors: Erica Boynton, Adam Gloo
Agency Senior Content Producer: Lorraine Schaffer
Account Director: Nicole Rousseau
Account Supervisor: Remy Raphael
Production Company: DECON
Director: Van Black
Executive Producer: Misha Louy
Head of Strategy & Development: Mike Lobikis
DP: Sebastian Mlyarski
Editor: Mark Harrington
Published: October 2017