Category: Public Health & Safety
Advertiser: ABU DHABI FOOD CONTROL AUTHORITY
Product/Service: FOOD SAFETY
Agency: TEAM/Y&R
Production Company: FILM PUDDING, Dubai, Dubai, UNITED ARAB EMIRATES, UNITED ARAB EMIRATES
Production Company: ROLLING THUNDER FZ LLC, Dubai, Dubai, UNITED ARAB EMIRATES, UNITED ARAB EMIRATES
Executive Creative Director: Ramzy Haddad
Copywriter: Kaushik Bhattacharya/Adnan Khalid
Art Director: Krishnagopal Kodoth
Producer: Layal Moukahal
Account Manager: Roger Tamer
Planner: Ousama Harb
Account Manager: Roger Tamer
Planner: Ousama Harb
English Description
The campaign aims to communicate key messages regarding food-safety and good consumer habits. This campaign was developed for the Abu Dhabi Food Control Authority, which is a government entity responsible for everything related to food production and agriculture for the Emirate of Abu Dhabi (Abu Dhabi is the capital of the United Arab Emirates, a country in the Middle East).
The campaign consisted of TV-Spots, Print-Ads and Radio-Commercials which were broadcasted to the general public to raise awareness of good food handling practices to avoid bacteria and potential illnesses.
The TV-Spot featured an animated version of everyday food items and communicated the message in a light-hearted and friendly manner that considered the diversity of the population in the Emirate and the multiple languages spoken across the target market.