Advretised Brand : Mercure
Title : Mercure : The Six Friends Theory - case study
Headline : According to a theory, we are separated by no more than 6 people on the planet. Mercure has decided to verify this, by launching The Six Friends Theory.
Advertising Agency: W&cie, Paris, France
Creative Directors: Gilles Deléris, Ivan Pierens
Art Directors: Arnaud Wacker, Sébastien Henry
Copywriter: Renan Cottrel
Strategic Planner: Samy Martinez
Account Director: Aurélie Léauté
Director: Jean-François Julian
Production Company: Windsor Paris