Ace launched via GSD&M Idea City a new marketing campaign with the theme, “I Will,” which highlights each of Ace’s 4,500 locally owned stores as the go-to place for consumers who need quick service and expert home maintenance advice so consumers can get on to what matters most in their lives.
Ace’s approach comes from studies which reveal most people don’t want their time consumed with major home improvements and big renovations. Ace understands this and wants customers to know Ace can help take care of home maintenance to-do lists so people can get on with their life. With creative development from advertising agency GSD&M Idea City, the campaign elements include online, social media, TV, and radio, and are supported by in-store, direct mail and other print creative pieces to help position Ace as the destination for people who need to take care of their homes.
Client: Ace Hardware
Agency: GSD&M Idea City
Production Company: bob industries
Director(s): Erik Buth
Creatives: Brent Ladd (Group Creative Director)
Creatives: Scott MacGregor (Group Creative Director)
Creatives: Derek Pletch (Group Creative Director)
Creatives: Ralph Yznaga (Creative Director/ art director)
Creatives: Ray Longoria (Creative Director/ writer)
Creatives: Karen Jacobs (Executive Producer)
Creatives: Cherie Appleby (Producer)
Country: United States of America
Other Credits: Prod Company: Bob Industries
Other Credits: Director: Peter Care
Other Credits: Executive Producer: TK Knowles
Other Credits: Producer: Howard Woffinden
Other Credits: Director of Photography: Sal Totino
Other Credits: Beast Editorial: Sam Selis, Holt, Ben Ellis
Other Credits: Stylist: Debra LeClair, Lorraine Care
Other Credits: Art Buyer: Kelly Hopkins
Other Credits: Account Service: Scott Moore, Candace Davis, Karen White
Other Credits: Business Affairs: Stephen Bernstein
Other Credits: Marketplace Planning: Andrew Teagle
Other Credits: Media Team: Oliver Maletz, Richard Simms, Sooun Lee, Kimberly Jones (Horizon Media)
Other Credits: Visual FX:
Other Credits: Agency: BL:ND
Other Credits: Director: Erik Buth
Other Credits: Producer: David Kleinman
Other Credits: Head of Production: Amy Knerl
Other Credits: MUSIC: HUM Music