Client: Acer / Intel
Agency: Amsterdam Worldwide
For a second year in a row, Santa’s Elves find themselves with a bit too much time on their hands. Thanks to a great deal on the Acer Aspire R11 Laptop this holiday season, the Elves have fewer toy orders than ever before. But these industrious Elves aren’t about to sit around feeling sorry for thems’elves. Instead, they’ve put the time to good use and mastered a new art. That’s right, they’re voguing.
The response to last year’s holiday retail spot for Acer was so positive, that instead of a side promotion, the Elves were chosen as the headliners to promote another fantastic deal, this time for Walmart.