Advertiser: ACER
Agency: BBH COMMUNICATIONS INDIA
Category: Video
Film Production: Khvafar Vakharia (BBH India)
Creative Director Art: Kunal Sawant (BBH India)
Managing Partner/Planning: Partha Sinha (BBH India)
Managing Partner/Creative: Russell Barrett (BBH India)
Creative Director Copy: Vinod Sudheer (BBH India)
Managing Partner/Account Management: Subhash Kamath (BBH India)
Film Production: Rahul Kulkarni (BBH India)
Film Production: Sushma Joseph (BBH India)
Brief Explanation
Despite manufacturing several powerful laptop models, Acer laptops are perceived to be low end machines. So instead of telling an exaggerated story of how powerful Acer laptops are we decided to demonstrate it. We produced (special effects, music, offline editing) the entire commercial using various ACER laptops. We released the film on YouTube with a making-of film embedded in it. The making-of film also contained smaller films within it that demonstrated to the consumer how powerful Acer Laptops actually are.