Client: Action Innocence
Agency: Havas Geneva
Managing Director Havas Geneva: Damien Fournier
Creative Director: Gabriel Mauron
Creative: Raphael Stein
Copywriters: Antoine Karpat, Mathieu Cuvelier
Art Director: Simeon Brandner
Technology lead: Camille.Delesalle, Kevin Schroeyers
Account Manager: Pauline Charuel
Production Company: Cher Ami
Video Company: Semper.tv
Published: April 2018
Synopsis:
The new campaign of Action Innocence and its simple idea : engrave illustrations, drawn by well-known artists, telling stories about bullying directly on school desks. These Illustrations are coming to life with a dedicated mobile app especially created for this occasion. A unique mix of technology and creativity that opens the conversation between teachers and students about bullying at school.
#EngravedMemories