Advertised brand: ACTION4
Advertising Agency: R Agency, Kyiv, Ukraine
Creative Director: Illia Anufrienko
Art Director: Illia Anufrienko
Group Head: Dima Liutyi
Designer - Olena Kvitkovska
Designer: Alisa Mezhenska
Published: 2018
Synopsis:
There is a very sad situation on our event market. Most Ukrainian event agencies have extremely low level of visual aesthetics and are known for outdated kitsch format products. It negatively affects the demand of event service, because it is very important for the client to have an event that is aesthetically pleasing to the eye and interesting in its content.
We noticed that right atmosphere helps people to show themselves from unusual and interesting sides. It formed the basis of the brand concept - releasing the emotions inside out.
The basis of our visual system is the principle of showing a traditionally unremarkable object, inside of which bright and interesting features are hidden.
After the rebranding, the number of direct contacts increased by 72%, the first half of the year sales increased by 17%. Customers say that we are like a "breath of fresh air" and one of a kind in our sphere against the background of the conservative kitsch style of other agencies.
Now, contacting us, the client is sure that everything will be inexpressibly beautiful done.