ActionAid is an organisation committed to many projects, like fighting hunger, but in Italy it is known primarily for organizing the sponsorship of disadvantaged children. The challenge for DLV BBDO Milan was to communicate to new consumers, the work of ActionAid, and use the existing one as media to spread the message. The only asset that ActionAid could leverage were the personal stories of peopleâs activism. So following the strategy of using the two most popular social networks in Italy, Facebook and Twitter, we created the DonateYourProfile project. Not a fundraising campaign, but a campaign where people could be the voice, becoming a media, for ActionAidâs stories donating their Facebook and Twitter profiles.
Category: Public interest
Media: Online
URL: http://case.donailtuoprofilo.it/
Client: ActionAid
Agency: DLV BBDO Milan
Country: Italy
Executive Creative Director: Stefania Siani
Executive Creative Director: Federico Pepe
Art Director: Camilla Sartor
Deputy Creative Director: Valentina Amenta
Deputy Creative Director: Davide Fiori
Digital Creative Director: Emanuele Viora
Digital Creative Director: Andrea Jaccarino
Account Director: Tiziana Perotti
Sviluppo tecnico Claudio Fedel e Filippo Sarzana,
Social media specialist Lucia Ferrazzano e Gianmarco Sillani,
PM Lorenzo Ferrante e Alessandro Peroncini.