Brand: ActionAid Brasil
Media: DM
Media: Ambient
Category: Public Interest, NGO
Agency: 3A Worldwide
Geo: Brazil
ActionAid Brasil: Pages with faces
Imagine thousands of children in need, needing to tell their life stories.
On the other hand, imagine that, for technical reasons, books are printed everyday with blank pages.
Realize that these two worlds could cross each other was our insight.
Advertising Agency: 3AWW, Rio de Janeiro, Brazil
Creative Director: Henrique Carvalho
Art Director: João Ricardo Santos
Art Director Assistant: Beatriz Martins
Copywriter: Pedro Portugal
Account Manager: Selma Athayde
Sound Design: Silence
Production Company: Allternativa Filmes X