Category: Fundraising & appeals
Advertiser: ACTIONAID
Product/Service: ACTIONAID
Agency: McCANN ATHENS
Production Company: STEFI PRODUCTIONS, Athens, GREECE
Executive Creative Director: Eleni Zisimopoulou
Copywriter: Eleni Zisimopoulou
Art Director: Lena Kalothetou
Agency Producer: Marina Tsopouroglou
Account Supervisor: Stefanos Katsafouris
Director: Argyris Papadimitropoulos
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis
Account Manager: Harry Parianos
Cinematographer: Christos Karamanis
Director Of Photography: Christos Karamanis
English Description
While in the Western World a kid chewing on his pencil means fidgeting, we have used the same visual to symbolize the fact that basic education can stop hunger.
The film opens with a child of a developing country sitting on a desk in a deserted landscape chewing on a pencil. Then, an urgent request is made for SMS send outs in order to help Actionaid raise funds to build a school in Rwanda.