Category: Savoury Foods
Advertiser: COOP JEDNOTA SLOVENSKO
Product/Service: PRIVATE LABEL COOP JEDNOTA ACTIVE LIFE
Agency: JANDL
Production Company: PROTOS PRODUCTION, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Sep 13 2010
Chief Creative Officer: Pavel Fuksa
Creative Director: Ján Fajnor / Rado Ondrejicek
Copywriter: Karol Thiry/Samo Marec
Art Director: Pavel Gajdos
Account Supervisor: Marek Stejskal
Producer: Michal Hlavacka
Director: Jiri Hanych
Editor: Ludek Hudec
Sound Design/Arrangement: Michal Novinski
Post Production: Studio 727
Music: Eye Of Tiger - Survivor
Account Manager: Zuzana Maliniaková
Planner: Marek Rajcsányi
Director Of Photography: Alexander Surkala
English Description
This TV advert promotes COOP Jednota‘s Active Life line of products by using the two traditional figures used in the concept – the shepherd (the chief) and his sidekick. The advert is inspired by numerous workout scenes traditionally found in action movies. The connection is also enhanced by the use of the well known Rocky theme performed on traditional folk Instruments.