Category: Toiletries
Advertiser: COOP JEDNOTA SLOVENSKO
Product/Service: COOP JEDNOTA TOILET PAPER
Agency: JANDL
Production Company: PROTOS PRODUCTION, Bratislava, SLOVAK REPUBLIC
Date of First Appearance: Oct 10 2010
Chief Creative Officer: Pavel Fuksa
Creative Director: Ján Fajnor / Rado Ondrejicek
Copywriter: Karol Thiry/Samo Marec
Art Director: Pavel Gajdos
Account Supervisor: Marek Stejskal
Producer: Michal Hlavacka
Director: Jiri Hanych
Editor: Ludek Hudec
Music: Michal Novinski
Account Manager: Zuzana Maliniaková
Planner: Marek Rajcsányi
Director Of Photography: Alexander Surkala
English Description
Enhancing the rural and traditional spirit of the concept, this spot is based on the shepherd’s tongue-in-cheek reaction to his sidekick’s request for toilet paper. The advert is in line with COOP Jednota’s communication strategy and provides information as well as entertainment in a relatively limited time.