| Epica Awards 2016 | ||
|---|---|---|
| Direction & Cinematography | Direction & Cinematography | Gold |
| Online Campaigns - Food & Drink | Online Campaigns - Food & Drink | Bronze |
| Cristal Awards 2016 | ||
| Digital | Best photography | Sapphire (Silver) |
| Eurobest Awards 2016 | ||
| Film Craft | Film Craft: Cinematography | Bronze Eurobest |
| Andy Awards 2017 | ||
| Web Film | Cinematography | Bronze |
| D&AD 2017 | ||
| Film Advertising Crafts | Cinematography for Film Advertising | Wood Pencil |
| New York Festivals 2017 | ||
| Branded Entertainment | Craft: Cinematography | Third Prize Award |
| Film | Craft: Cinematography | First Prize Award |
| Film | Craft: Best Production Value | First Prize Award |
| Film - Cinema / Online / Tv | Film: Craft: Art Direction | Third Prize Award |
| Cannes Lions 2017 | ||
| Film Craft | Film Craft: Cinematography | Silver Lion |
Entrant: Wunderman
Campaign: ACTIVIA | InSync Stories
Title: Journey To Your Dream/ingrid
Product: Activia
Brand: Danone
Advertiser: Danone
Agency: Wunderman Paris
Executive Creative Director: Benjamin Bregeault
Creative Director: Benjamin Bregeault
Art Director: Benjamin Bregeault
Production Company (& City): Moonwalk
Film Director: Ben Briand
Production Company Producer: Alexis Bensa
Agency Producer: Valérie Montiel, Estelle Diot
Ceo: Vincent Druguet
Strategist: Lionel Gomez, Katie Barber, Richard Dunn
Global Account Director: Marie-Charlotte Belmonte
Account coordinator: Carine Dubie, Joachim Durand
Global Digital Director: Stephanie Moittié
Brief Explanation
Here's the inspiring story of Ingrid Silva, who was born in a poor neighboorhood of Rio and became a recognized ballet dancer in New-York.
A true story of self-belief and commitment to reach her best self that proves to everywoman that the journey to their dream alwayst starts from within.
Entry Summary:
For 25 years, Activia has exclusively communicated as a functionnal product brand helping women to condition their digestive system to run optimally.As a consequence, in 2016 it was totally emotionnaly disconnected from women. It needed a fundamental shift in how Activia communicates with women to create an emotional connection and have a purpose that goes beyond the product story.In 2016, we decided to seal a partnership with a young ballerina, Ingrid Silva, making her the new brand ambassador to deliver through her story, a simple emotionnal benefit, yet powerfully hopeful and true to our product vision:It starts inside.
Synopsis:
This unusual 4.39'' product film is based on the compelling true story of Ingrid Silva, who was born in a poor neighboorhood of Rio and became a recognized ballet dancer in New-York. We step into the shoes of the ballerina in a true immersive first person view experience and immerse ourselves into an aestehtic game-changing journey that celebrates self-belief and personnal commitment.