Client: Ad Council
Agency: Ad Council
Published: April 2020
Country: United States
Synopsis:
The time is now for everyone to come together and to do one thing: stay home. Staying home saves lives. It’s as simple as that. And it’s a message we must drive home with 18 to 34 year-olds to help change behavior and slow the spread of COVID-19. On Wednesday, April 8, 2020 the Ad Council, in conjunction with Google, the ANA, and other leading advertising, media, and marketing trade associations, is launching a major industry-wide movement to amplify one resonant message: #StayHome. Save lives.
The roof icon can be added to a brand logo across all touchpoints (social media, website, etc.) to demonstrate an organization’s support of this movement.