Alternative Title: Back Roads
Category: Public Interest, NGO
Media: Film
Client: Ad Council and NHTSA
Agency: COG
Geo: United States
Advertising Agency: COG, New York, USA
Creative Director: Wayne Best
Copywriter: Michelle Roufa
Senior Producer: Allyson Doody
Account: Andrea Demirjian
Strategy: Michael Doody
Production Co: Tool
Director: JJ Adler
Director of Photography: Pablo Berron
Executive Producer: Brad Johns
Line Producer: Greg Jones
Editorial: Cosmo Street
Editor: Craig Deardorff
Assistant Editor: Jon Allen
Producer: Vietan Nguyen
Executive Producer: Maura Woodward
Post / VFX: SwitchFX
Executive Producer: Diana Dayrit
Flame Artist: Jon Magel
Producer: Cara Flynn
Color Correct: The Mill
Colorists: Fergus McCall, Josh Bohoskey
Producer: Natalie Westerfield
Audio Mixer: Glen Landrum / Sound Lounge
Published: December 2016
Last December, nearly one-third of all car crash fatalities involved a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). Today, to help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) launched the 13th annual "Project Roadblock" initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council's "Buzzed Driving is Drunk Driving" PSA (public service advertising) campaign. To help the campaign's message reach those who could benefit most, the Ad Council is conducting a special push to TV stations in the 10 states that accounted for 53% of all alcohol-impaired driving fatalities in 2015: Texas, California, Florida, North Carolina, Georgia, Pennsylvania, Ohio, New York, Illinois, and South Carolina.