This new PSA for the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration warns teens of the dangers of drinking and driving. Working closely with ad agency Merkley + Partners, Durable Goods Director René Villar-Rios shot the commercial entirely on iPhones to evoke the look of found party footage where underage drinking runs rampant, and to speak directly to teens about the ultimate "party foul."
Category: Health & safety
Client: The Ad Council and National Highway Traffic Safety Administration
Agency: Merkley + Partners, NY
Production: Durable Goods
Country: United States of America
Director: René Villar-Rios
Executive Creative Director: Andy Hirsch
Art Director: Kaitlyn Froboese
Copywriter: Marie Strycharz
Producer: Kimberly Estrada
Associate CD / Copywriter: Harold Karp
Associate CD / Art Director: Simon Chandler
Production company: Durable Goods
Executive Producer: Hani Selim
Executive Producer: Michael Merryman
Agency Producer: Scott Mushinskie
Production Manager: Pepper Carlson
Production Designer: Brad Ricker
Chief Executive Officer: Alex Gellert
Head of Production: Gary Grossman
Head of Production: Jennifer Bolivar
Editorial Company: Cutting Room
Editor: Merritt Duff
Producer: Kelly Ondris