To re-focus the attention of the American people on the serious issue of Ebola, the Ad Council and Y&R New York are launching a new campaign of television, radio, print and digital PSAs.
The #TrendOnThis hashtag in the PSAs directs audiences to TrendOnThis.org, which houses a live digital index that shows how pop culture stories are trending in comparison to Ebola on social media.
Title: Olivia
Category: Public interest
Client: Ad Council
Agency: Y&R New York
Country: United States of America
Director: Alan Poul
Chief Creative Officer: Leslie Sims
Creative Director: Marc Sobier
Creative Director: Greg Farley
Art Director: Brian Cheung
Copywriter: Anthony Dimichele
Producer: Liz Graves
Production company: Helo
Executive Producer: Craig Jelniker
Assistant Producer: Sarah Haroldson
Music + Sound Production: Lauren King