Category: Public Awareness Messages
Advertiser: ADD - ASSOCIATION FOR THE INCLUSION OF THE DISABLED
Product/Service: ASSOCIATION FOR THE INCLUSION OF THE DISABLED
Agency: AGE ISOBAR
Production Company: DIGITAL 21, São Paulo , São Paulo, BRAZIL, BRAZIL
Production Company: BANDA SONORA, São Paulo , São Paulo, BRAZIL, BRAZIL
Executive Creative Director: Carlos Domingos
Copywriter: Daguito Rodrigues
Art Director: Henrique Mattos
Agency Producer: Juliana D'antino
Producer: Roberta Tilkian/João Felipe Keunecke
Director: Rodolfo Patrocínio
Editor: Danilo Leimig
Post Production: Carlos Cunha
Music: Ruriá Duprat/Gustavo Santanna
Cinematographer: Eduardo Mendes
Cinematographer: Eduardo Mendes
English Description
The ad makes an empty handicapped parking space the focal point, emphasizing that while we may have made allowances for those who are disabled or handicapped, we may not have done enough to actually help them.