Category: Public Interest, NGO
Media: Film
Brand: Adepol SC
Agency: D/Araújo
Geo: Brazil
Advertising Agency: D/Araújo, Florianópolis, Brazil
Creative Director / Copywriter: Jason Braun
Art Director: Eduardo Braun
Copywriter: Felipe Coelho
Director: Thomas Ventura
Production: Studio 20
Published: May 2017
Synopsis:
The campaign was created to encourage women victims of violence to go to police stations to report their aggressors. Research shows that many women who suffer domestic violence do not report because they feel they will not be heard or respected by the police. To undo this perception, the commercial presents a woman's report (based on actual testimony), highlighting the reactions of the delegate, which reflects the suffering of the victim. Thus we convey the idea that delegates have the empathy and sensitivity to help women victims of domestic violence.