| Creative Circle 2017 | ||
|---|---|---|
| Digital | Best Social | Silver |
Brand: Adidas Football Uk
Entrant: Iris
Agency: Iris
Synopsis:
To launch adidas new boot we got off the pitch and into places our audience debates the game; social media. We ignited debate with a series of films and a hackable social video vehicle; anyone could show off their skills and attitude to ‘Boss Everyone’. Each film upped the ante with increasing levels of ‘BOSS-NESS’, featuring some of football’s biggest stars and influencers. Creative had stealable elements to hack and stamp their moments with the brand. Response to the films generated massive social conversation, surpassing best performance metrics on adidas channels. With over 150M video views with zero media spend.