Adidas: ADIDAS #MAKERLAB CAMPUS 80'S

Credits & Description:

Title of Entry: ADIDAS #MAKERLAB CAMPUS 80'S
Brand: ADIDAS
Product/Service: SPORTSWEAR
Client: ADIDAS
Entrant Company: PICTURE FARM PRODUCTIONS
Creative Agency: GRAND ARMY
Duration of Entry: 29:40
Chief Creative Officer: Jose Cabaco
Creative Director: Ibrahim Hasan
Art Director: Joey Ellis
Production Company: Picture Farm Productions
Producer: Ben Freedman
Date of Release: 2019-10-15
Director: Leandro Bezzera Lara
DOP: Lucas Daólio De Olviera
Editing Company: Picture Farm Productions
Editor: Chris Besecker
Sound Studio: Satelite Audio
VFX Company: Picture Farm Productions
Music Company: Satelite Audio
Post Production Company: Picture Farm Productions
Post Executive Producer: Toddy Stewart
Senior Post Producer: Leslie Yoon
Notes: Picture Farm worked in collaboration with Adidas MakerLab and GrandArmy to produce a massive multi-country video and photo campaign for a collaborative artist’s re-design of the iconic Adidas Campus sneaker. The result is a full campaign production from a 30-minute long form documentary, and accompanying trailer, 3 short form artist profiles for IGTV, Instagram stories (including translations to and from Japanese) and hundreds of print images, postcards, a zine and a gorgeous coffee table book about the project. It was an ambitious project which took us all over the world, from Tokyo and the UK, Germany and Vietnam, following three designers – Alex Nash, Helen Kirkum, and Shun Hirose. The intensive post production process for the video pieces, included not only creative editing but element fabrication for animation, title design and sound design.