Adidas: adidas Window Shopping

Credits & Description:

Campaign name: adidas Window Shopping
Year: 2013
Group: G. Digital
Subgroup: 74. Interactive tools and other digital solutions
Award: Golden Drum Grand Prix
URL: http://foryoureyeson.ly/2013/goldendrum/adidas/wish/wish-case/
Product and services: adidas NEO
Registrant: TBWA\Helsinki
Country: FINLAND
Brand name: adidas
Advertising agency, city: TBWA\Helsinki
Art director: Pekka Puhakka
Executive Creative Director: Martin Mohr
Copywriter: Martin Mohr
Designer: Daniel Julier
Account Director / Manager: Ceylan Yukler, Kruno Ivancic
Client Account Director / Manager: Jacqueline Smith-Dübendorfer
Digital Production: Symbio
Digital Creative: Ville Yli-Knuutila
Digital Strategist: Väinö Leskinen
Digital Production: Symbio
Other credits: Lauri Toivonen, Juha Pelkonen, Kia Herold, Aleksanteri Gyllenbögel, Mikko Köykkä
Creative idea explanation: Why is 'window shopping' missing the shopping part? We set out to change a piece of retail forever. Within 10 months of rapid prototyping, we built a system that turns any storefront window into a fully functional virtual store with the most responsive user experience ever. By combining the storefront with the already existing eCommerce, the system effectively extends store opening hours to 24/7, and gives consumers a fun and engaging brand experience at any time of the day.
Multiple entry explanation:
The idea of window shopping is really a combination of a multitude of different medias. Mobile, Outdoor, Display, Digital etc. The true innovation in this idea is in the combination of all of these, and how that results in a completely new and very engaging user experience.