Adidas: Adidas Never Follow Feat. Paul Pogba

Credits & Description:

Brand: Adidas Football Uk
Entrant: Iris
Agency: Iris
Creatives:
Marc Owens & Matt Tassell
Sid Daffarn & Jess Reynolds
Dave Missen, Mitch Gibbons, Alfons Valls
The Wade Brothers
Managing Partner: Nico Tuppen, Henry Scotland
Board Director: Simon Yoxall
Account Director: Ben Buchanan
Account Director: Simone Botherway

Production Company: RSA
Post Production: RSA
Director: Adam Smith
EP: Jacob Swan-Hyam
Editing House: The Quarry, RSA, Unit TV
Audio Post Production: Unit TV

2D
CD: Iain Robson
Head of Art Buying: Lu Howlett
Integrated Producer: Alexis Garcia, Ash Durrant, Adam Brocklebank
Retouch: Paul Johnstone, Kev Relf, Rob Shinn
Artwork: Billy Thomas, Cat Wood, Tom Park, Kyle Nagle, Murat Ince
Production Company: 24-7, Stills Production
Synopsis:
For years, Football brands have placed the game’s players on a pedestal, encouraging young fan’s to follow their idol’s footsteps and buy their boots. Launching adidas’ new ‘Stadium to Street’ product offering, we created a film to break convention, encouraging young football ‘creators’ to #NeverFollow. We cast the consumer as our unseen hero, allowing him to visually and verbally reject the things that traditional sports advertising would celebrate. From Pogba’s off-field swagger to on-field prowess, we digitally disrupt his world, rejecting the idea of imitating him. After all, ‘creators’ don’t want to be their heroes… they just want their boots.