| ADFEST 2017 | ||
|---|---|---|
| Film Lotus | Fashion, Sports & Accessories | Bronze |
| Promo Lotus | Best New Product Launch/Re-Launch | Gold |
| Promo Lotus | Best Integrated Promo Campaign | Bronze |
| Spikes Asia 2017 | ||
| Healthcare | Brand Led Education & Awareness | Bronze Spike |
Customised to the needs of the para-athlete, adidas has launched a unique footwear initiative - 'Odds'. 'Odds' is a pair of shoes for the same foot. The initiative emerged from a simple insightful idea from Taproot Dentsu of giving para-athletes, primarily blade runners, a pair of the same side footwear they need, rather than the generic pair that is sold to consumers. It is an ode to all athletes in the world who choose to run against the odds.
Media: TV
Category: Sportswear
Client: Adidas
Agency: Taproot Dentsu
Country: India
Chief Creative Officer: Santosh Padhi/Agnello Dias
Executive Creative Director: Santosh Padhi/Agnello Dias
Creative Director: Santosh Padhi/Agnello Dias
Copywriter: Piyush Gupta/Apoorva Jain/Santosh Padhi
Art Director: Santosh Padhi/Shraddha Jagtap/Shivam Ingle
Account Director: Umesh Shrikhande/Ayesha Ghosh/Gargi Raju/Radhika Saha
Media: Carat
Media & Digital: Isobar
Film Production Company: Nomad Films India, Mumbai
Director: Veneet Raj Bagga
D.O.P/Cinematographer: Tassaduq Hussain
Gaffer: Ravinder (Flamingo)
Executive Producer: Anju Vaswani
Film Producer: Manjula Moses
Head Of Production: Riyaz Memon
Production Designer: Mihir & Mandira
Post-Production Company: Famous House Of Animation, Mumbai
Editor: Swati Singh
Colorist: Navin Shetty
Flame Artist: Abhijit Debnath
Post Producer: Manjula Moses
Post Production Assistant: Ankush Singh
Sound Production Company: Octavious Studios, Mumbai
Sound Designer: Richard Francis
Music Composer: Debashish Shome
English Synopsis:
The Film Was Launched During The Paralympics 2016, Customized To The Needs Of The Para-Athlete, Adidas Launched A Unique Footwear Called adidas Odds’ This Was The Worlds First Initiative Where A Pair Of Shoes Two Lefts Or Two Rights Launched In Form Of Odds. It Is An Ode To All Athletes In The World Who Choose To Run Against The Odds. The Campaign Was Launched With Major D.P Singh, A War Veteran And Indias First Blade Runner. He Has Devoted His Life To Making A Running Academy For The Paraplegics. It Was An Attempt To Inspire More People To Overcome The Odds And To Honor The Par Athletes Competing In The Paralympics.