| Circle Awards 2015 | ||
|---|---|---|
| Experiential | Best Event/Product Launch - Single | Bronze |
| Experiential | Best Branded Environment - Single | Bronze |
| Experiential | Best Brand Activity At A Public Event - Single | Bronze |
| Experiential | Best Event Led Campaign - Campaign | Bronze |
| General | Best Integrated Campaign - Campaign | Bronze |
Agency: Tbwa\London
Brand: Adidas
Advertising Agency: Tbwa\London
Production Company: Tbwa\London
Executive Creative Director(s): Peter Souter/Jeremy Carr
Creative Director: Nick Tidball/Steve Tidball
Creatives: Nick Tidball/Steve Tidball
Event Production Company: Scruffy Dog
Designer(s): Nick Tidball/Ben Koppel
Others Associated And Title: David Barton/Jon Topping/tom Lamming
Description (in 100 Words Or Fewer): When Adidas Launched The Predator Instinct Boot, We Knew The Real Competition Wasnt Other Football Boots. It Was Gaming.
To Fight An Industry That Lets Kids Win The World Cup From Their Sofa, We Created Something That Was Even More Addictive - A Life-size, Living, Computer Game.
Set In A Vast Warehouse, Players Had To Get The Ball From One End To The Other. Score. Do It Fast. And Not Get Shot By Predators Armed With Ak47 Lasers.
We Then Transformed The Winners Into Avatars In Personalized Posters Designed For The Most Important Media Site In The World - Their Bedroom Walls.