Adidas Film The past doesn't count by Picnic, TBWA\Espana Barcelona

The Film titled The past doesn't count was done by Picnic, TBWA\Espana Barcelona advertising agencies for Adidas in Spain. It was released in Nov 2011.
Advertising campaign for Adidas

Adidas: The past doesn't count

Brand
Adidas
Media
Film
Released
November 2011
Posted
November 2011
Market
Spain
Industry
Sportswear, Athletic Footwear & Accessories
Agency
TBWA\Espana Barcelona
Executive Creative Director
Ramon Sala
Copywriter
Joan Vidal
Director
Fergus Stothart
Account Supervisor
David Isern
Art Director
Fer Garcia
Copywriter
Victor Morón
Art Director
Jacint Cabau
Art Director
Marc Navarro
Agency
Picnic

Awards:

Eurobest 2012
FilmClothing, Footwear & AccessoriesBronze
FIAP 2012
Television/CinemaClothes / Textiles / Footwear / Jewellery / Personal AccessoriesBronze Sol

Credits & Description:

Category: Clothing, Footwear & Accessories
Advertiser: ADIDAS
Product/Service: SPANISH FOOTBALL TEAM FED KIT (UEFA EURO 2012™)
Agency: TBWA\ESPAÑA
Production Company: PICNIC, Barcelona, SPAIN
Executive Creative Director: Ramón Sala
Creative Director: Joan Vidal/Fer García
Copywriter: Joan Vidal/Victor Morón
Art Director: Fer García/Jacint Cabau/Marc Navarro
Agency Producer: Jordi Peñalver
Account Supervisor: David Isern
Advertiser's Supervisor: Jesús Fidel González
Director: Fergus Stothart
Sound Design/Arrangement: Bso
Post Production: Metropolitana
Music: Toni Mir

English Description
At adidas we think that only with willingness, hard work and humility will we be able to be champions again. We share this philosophy with the Spanish Football Federation. That is the reason why the message of this new campaign is: "The past doesn't count. Everything is starting again". Our motivation is to forget about the fact that we are European and World Champions, to forget that we are the team to beat. Everything starts from zero. A new jersey: A new challenge.