| Cannes Lions, 2015 | ||
|---|---|---|
| RADIO | MEDIUM: USE OF RADIO AS A MEDIUM | BRONZE |
| D&AD Awards, 2016 | ||
| Radio Advertising | Innovative Use of Radio | Graphite Pencil |
| New York Festival 2016 | ||
| Radio | Radio - Analog & Digital: Products & Services | Third Prize Award |
| One Show, 2016 | ||
| Radio | - | Best in Discipline |
| Radio | Innovation - Innovation in Radio / Innovation in Radio | Gold Pencil |
| Clio Awards 2016 | ||
| Audio | Product/Service: Radio | Gold |
Client: Adn
Agency: Sancho Bbdo 2015
ENTRANT COMPANY: SANCHO BBDO
Geo: Colombia
Director: Alejandro Hernandez (Direktor Films)
Account Director: Ana Maria Woodcock (Sancho BBDO, Bogotá)
General Creative Director: Diego Forero (Sancho BBDO, Bogotá)
Art Director: Juan Pablo Correa (Sancho BBDO, Bogotá)
Creative Director: Rodrigo Uribe (Sancho BBDO, Bogotá)
Post Production: Santachava (Santachava)
Art Director: Sebastian Gonzalez (Sancho BBDO, Bogotá)
Art Director: Yenssy Gonzalez (Sancho BBDO, Bogotá)
General Creative Director: Cristian Alzate (Sancho BBDO, Bogotá)
Producer: Direktor (Direktor Films)
Chief Creative Officer: Giovanni Martinez (Sancho BBDO, Bogotá)
Chief Creative Officer: Hugo Corredor (Sancho BBDO, Bogotá)
Music Artist: Kanaku & El Tigre (Sony Music)
Senior Copywriter: Rodrigo Uribe (Sancho BBDO, Bogotá)
Director: Alejandro Hernandez (Direktor Films)
In Bogotá, only 1 out of 10 people have access to a higher education. On the other hand, people lose too much time inside a bus due to the city's poor mobility. That's why we turned buses into mobile classrooms and through radio, we gave classes that would be relevant to our target audience (finance, sexual education, civics, history, literature, nutrition, culture, etc.) and the subjects were taught by celebrities like singers, athletes, journalists, and actors. We took advantage of a loss of time and brought education to thousands of people.